Last updated: 22 June 2026
Night Sky Research respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use and protect personal data when you use our website, contact us, work with us, take part in research, or otherwise interact with our business.
1. Who we are
Night Sky Research is a research and insight business.
Email: info@nightskyresearch.co.uk
Postal address: [Insert postal address]
For the purposes of UK data protection law, Night Sky Research is the data controller for the personal information described in this Privacy Policy, unless we explain otherwise.
2. What personal information we collect
The personal information we collect will depend on how you interact with us. It may include:
- Your name, job title, company name and contact details.
- Information you provide when you contact us by email, telephone, website form or social media.
- Information relating to projects, enquiries, proposals or services we provide.
- Research participant information, where relevant, such as your views, opinions, interview responses, demographic information or other information you choose to share as part of a research project.
- Technical information about your use of our website, such as IP address, browser type, device information and pages visited.
- Any other information you choose to provide to us.
We will only collect special category personal data, such as information about health, ethnicity, religion, political opinions or similar sensitive information, where it is relevant to a research project, where we have a clear lawful basis to do so, and where appropriate safeguards are in place.
3. How we collect personal information
We may collect personal information when you:
- Visit our website.
- Contact us by email, telephone or enquiry form.
- Ask us about our services.
- Become a client, supplier or business contact.
- Take part in a research project, interview, survey, group discussion or other research activity.
- Interact with us on social media or at events.
We may also receive information from clients, research partners, recruiters, publicly available sources or third-party service providers where this is necessary for our work.
4. How we use your personal information
We use personal information for the following purposes:
- To respond to enquiries.
- To provide information about our services.
- To manage client relationships and project communications.
- To deliver research, insight and consultancy services.
- To recruit, communicate with and manage research participants.
- To analyse research findings and prepare reports or outputs.
- To manage suppliers and professional relationships.
- To improve our website and services.
- To keep business and accounting records.
- To comply with legal, regulatory and contractual obligations.
- To protect our business, website and systems.
5. Our lawful bases for using your information
Under UK data protection law, we must have a lawful basis for using personal information. Depending on the circumstances, we may rely on one or more of the following lawful bases:
Consent
Where you have given clear consent for us to use your information for a specific purpose, such as taking part in certain types of research or receiving marketing communications.
Contract
Where we need to use your information to enter into or perform a contract with you, your organisation, a client or a supplier.
Legitimate interests
Where we have a legitimate business reason to use your information, provided your rights and freedoms do not override those interests. This may include responding to enquiries, managing client relationships, delivering services, improving our website and keeping business records.
Legal obligation
Where we need to use your information to comply with the law, including accounting, tax, regulatory or legal requirements.
Where we process special category personal data, we will only do so where an additional condition under data protection law applies.
6. Research participation
If you take part in research carried out by Night Sky Research, we will explain how your information will be used as part of that specific project. This may be provided in a separate participant information sheet, consent form or project privacy notice.
Research data may be anonymised or aggregated where possible, so individuals cannot be identified from the final findings. Where quotes, recordings, photographs, video clips or identifiable details may be used, we will explain this clearly and obtain any permissions required.
You are free to ask questions before taking part in research, and you may be able to withdraw from a project depending on the stage of the research and the nature of the data already collected.
7. Marketing
We may use your contact details to send you updates about Night Sky Research, our services, events or insights where we are legally allowed to do so.
You can opt out of marketing communications at any time by contacting us at info@nightskyresearch.co.uk or by using the unsubscribe link in any marketing email, where applicable.
We will not sell your personal information to third parties for marketing purposes.
8. Cookies and website analytics
Our website may use cookies and similar technologies to help the site work properly, improve user experience and understand how visitors use the website.
Cookies are small text files placed on your device when you visit a website. Some cookies are essential, while others may be used for analytics, performance or marketing purposes.
Where required, we will ask for your consent before setting non-essential cookies. You can also manage or disable cookies through your browser settings.
9. Who we share personal information with
We may share personal information with trusted third parties where necessary, including:
- Clients, where relevant to a research project and where this has been explained.
- Research partners, moderators, recruiters or fieldwork agencies.
- Website, hosting, IT, email and cloud service providers.
- Professional advisers, such as accountants, legal advisers or insurers.
- Payment, finance or administrative service providers.
- Regulators, public authorities or law enforcement bodies where required by law.
We only share personal information where there is a valid reason to do so and, where appropriate, we put safeguards in place to protect it.
10. International transfers
Some of the service providers we use may process personal information outside the UK. Where this happens, we will take steps to ensure that appropriate safeguards are in place, such as using recognised contractual protections or ensuring the destination country has appropriate data protection standards.
11. How long we keep personal information
We will only keep personal information for as long as necessary for the purposes for which it was collected.
The length of time we keep information will depend on the type of information, the reason we collected it, any contractual requirements, legal obligations, and whether it is needed for business, research, accounting or dispute resolution purposes.
When personal information is no longer needed, we will securely delete, anonymise or archive it.
12. How we protect personal information
We take appropriate steps to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.
These steps may include secure systems, restricted access, password protection, appropriate supplier checks and internal procedures for handling personal data.
13. Your data protection rights
Under UK data protection law, you may have the right to:
- Ask for a copy of the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete your personal information in certain circumstances.
- Ask us to restrict how we use your information.
- Object to certain uses of your information.
- Withdraw consent where we rely on consent.
- Ask for your information to be transferred to another organisation in certain circumstances.
To exercise any of these rights, please contact us at info@nightskyresearch.co.uk.
We may need to confirm your identity before responding to a request.
14. Complaints
If you have any concerns about how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Website: www.ico.org.uk
Telephone: 0303 123 1113
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.